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"I wanted a fresh perspective and the new version delivered that. It read like a real story and was far more engaging than our earlier copy. It also changed how I see the work. It felt more ethereal and clearer at the same time. This approach can help architects show their value in a way people actually feel."
Why architects lose clients on their own websites
Your portfolio? Stunning. Clients scroll, impressed.
Then they hit "innovative design solutions" and "client-focused approach."
They think: What does that even mean for me?
They Google three other architects saying the exact same thing.
They leave.
The real problem:
Your clients don't speak Architect. They speak homeowner. Business owner.
Human with a problem: "I need someone who gets me. Someone I can trust."
Typical architectural website works like this
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Copy? Decoration.
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Tone? Formal. Not human.
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Project pages? Pictures, no story.
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The site? Talks practice, not client.
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No clear message screaming: "Choose me."
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Written for planners. Peers. Not potential clients.​
Blend it all together, and...
The result? A polished website that doesn't bring you the right clients.
(Takes 5 minutes)
“It was a ‘less is more’ moment. Appealing, with less detail, but more clarity.”
What story-driven website copy does for architects
Story-driven copy turns your design thinking into their language. No dumbing down.
​It shows them what working with you feels like. What their space will feel like. Why your approach matters to them.​
​​Here's what changes:
Clarity
Your thinking, in words clients understand.
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No guessing. Clients see exactly how you solve their problem, and why it matters to them.
Fit
Attracts clients who value your process; not price shoppers.
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The right clients self-select because your site speaks to what they care about.
Positioning
You're seen as a partner in their vision, not a commodity.
Your words position you as the architect who gets them, so they stop comparing you to others.
“It was a literal story. Much more compelling to read than our previous copy.”
Does this sound like your architectural practice?
You design spaces that change how people live.
But your website? Makes you sound like everyone else. Clients miss your full value.
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You might recognise yourself here:​
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You’re an architect, not a drafter.
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You don’t want to compete on the cheapest bid.
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You want clients who trust your expertise from day one.
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You want the thinking behind your work to come through.
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You want your site to pre‑sell your value so calls feel easier.
You've worked hard to get here. You deserve clients who get it from the start.
“Easy, great communication and a quick turnaround.”
Ways we can work together
“I think it will attract more people who care about design over dollars.”
How it works
Step 2
We get on a free discovery call.
I hear your story. You get total clarity on how we make "this is who we need" happen.
Step 3
I deliver your story-led copy.Clients read it, get you, and reach out.
If you chose LinkedIn coaching we start with our first session.
Ahmed Eldeeb, Architect, Interior Designer
“She’s genuinely focused on helping others succeed, and it shows in the quality of her work. I’m looking forward to seeing what she creates next.”
Why I'm the right person to help?
You probably don’t have time to think about words. You’ve got enough going on. That’s where I can help you.
What makes me different:
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I spent 13+ years working as an architect.
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I understand drawings, decisions, constraints, and details.
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I also understand the emotions that sit behind every project.
I used to write the way architects are taught to write. Now I look at it from the client's side:
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How does a potential client read this?
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What are they trying to understand?
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What helps them feel confident enough to reach out?
I bring both worlds together. Architecture into their language. So clients feel your value. See the human behind the practice.
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Words shouldn't be your problem. Let me handle them.
“You did exactly what you said you would do, when you said you would.” ​
Still not sure? Get a free website copy assessment
On the fence? Start here.
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In five minutes you can find out:
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Where your copy loses clients
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What it's costing you (in lost projects)
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Small fixes you can apply straight away
No obligation. No sales pitch. Just straight feedback.
Prefer to talk it through? See how we can work together.
“She’s incredibly helpful and structured, always offering smart, actionable solutions… Five stars!”
Common objections you might have
“I can explain my own work.”
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Of course you can. But do clients understand it the way you do? They aren't architects. They need translation.​​
“I don't have time for this.”
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Exactly why I should do the heavy lifting. You talk, I write.
“Clients care more about pictures, not words.”
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People care about pictures. But words help to show the thinking, process, fit, and next steps. Both matter.
“Will this bring better clients?”
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Clearer words pre‑qualify. Tire‑kickers filter out. Right‑fit clients lean in.
“Maja is very professional and skilled… I highly recommend her.”
What story-driven website copy helps your practice do
Turn project pages into stories clients see themselves in.
Explain your value in plain language clients understand - quickly.
Make your architecture website clear, warm, and easy to understand.
Share your work with confidence instead of second-guessing every word.
Position your practice so right-fit clients choose you, not the cheapest bid.
Also, find me on LINKEDIN, say hi, and I’ll reply.
Posts on website copywriting for architects, client communication, positioning, and more, updated daily.